Style & Stories

A plain shirt may become one of the best items of your wardrobe. Some tips about Painter shirt.

A plain shirt may become one of the best items of your wardrobe. Some tips about Painter shirt.

gentle wind day in my neutrals, long linen flax stripes shirt paired with crispy white linen tunic dressGoing back to the first sample, comparing it with today’s products, such an ordinary “regular shirt” has undergone multiple changes and went through impressive modifications: from certain variations in the shoulder line, length, volume and, most importantly, seamstress work. Close attention to details and constant creation process observation allows me to capture the essence of things, and realize how each item can serve the buyer best, what role it will play in a wardrobe and how often it...


Flax stripes. New chic neutral colour.

Flax stripes. New chic neutral colour.

I created this look to spread my love towards neutral colours. Neutrals are stylish and versatile; they can be mixed and matched with other vibrant colours to create a sense of balance and spike interest. But even when you choose a single colour, it may work great if you just put some effort into modifying the original design by making it more individual, tailoring forms and shapes, adding drapes where needed, etc. 
morning front light through the window in a small cozy coffee shop, a young woman reading newspaper, wearing neutralsA long wrap...


Sustainable practice. Flashback.

Sustainable practice. Flashback.

I would like to share a bit about one of my side projects closely connected with sustainability I was engaged into several years ago. Making backpacks for adults and kids was fun. The whole process took many stages before the final result appeared. It was important to use as maximum details from all old jeans as possible to end up with really minimum waste. So take a look at some photos and actually you will learn a bit more about me, a person behind.

This tiny backpack is available to buy from friends of mine...


Rust and Mustard. Photo mood by Elle-May.

Rust and Mustard. Photo mood by Elle-May.

I constantly admire the works of this artist: how floaty, ethereal, a bit mystical they appear to be. The unusual signature manner of execution intrinsic to Elle-may infuses unique ambiance and charm into the pictures. Working with her is always a pleasure. We never discuss in details what the final result should look like, as I have total confidence in Elle-may's exceptional genius and vision.
Enjoy this series of rust and mustard linen created by Elle-may Watson.